WHERE PERFORMANCE MEETS STRATEGY.
In today’s NIL era, athletes are more than competitors — they are brands, business owners, and decision-makers navigating contracts, income streams, and long-term financial opportunities. With that opportunity comes complexity.
Game Plan CPA was built to bring clarity to that complexity.
Our mission is to provide athletes with a customized financial roadmap tailored to their goals — both on and off the field. Through strategic tax planning, proactive guidance, and year-round support, we help athletes stay focused on their performance while knowing their financial future is structured, protected, and positioned for long-term success.
SERVING ATHLETES AT EVERY STAGE.
INCOMING NIL ATHLETES
ATHLETES PREPARING FOR PROFESSIONAL OPPORTUNITIES
ESTABLISHED HIGH SCHOOL/COLLEGE ATHLETES
FAMILIES SEEKING TRUSTED FINANCIAL GUIDANCE
No matter where you are in your NIL journey, your financial foundation should be built to scale with your success.
MEET MARK.
Licensed CPA. Former Texas Tech Football Player. Founder of Game Plan CPA.
Mark combines technical accounting expertise with real-world athletic experience to deliver strategic, personalized financial care to college athletes nationwide.
He’s committed to always acting in your best interest — helping you maximize earnings, minimize risk, and build long-term success.
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GETTING STARTED IS SIMPLE.
01
Book a Call
02
Build Your Game Plan
03
Execute with Confidence